Leadership Essentials: All Co-op Players Need to Understand the Co-op Model

As consumer confidence in shareholder driven companies plummets, understanding the relevance of the cooperative business model is in vogue again. Consumers are exploring alternatives to large publicly traded corporations as faith and trust in large corporations decline. The co-op business model is becoming a more visible and attractive option, once again. People eagerly embrace the benefits of becoming a owner/customer/member; once they understand the value of doing so.

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