The Leading Resource for Higher Learning for Cooperative Professionals and Personnel

While faith and trust in large corporations continues to decline at a rapid pace, the cooperative movement is robust and growing across the U.S. and globally. Cooperatives are in the unique position to capture market share. Studies show that a significant portion of the public is growing increasingly skeptical about the way business gets done. They also report not liking the way consumers are treated in America. As a result, consumers are turning to an approach to business that many consider a more trustworthy, accountable, responsive and ethical alternative to large publicly traded corporations. They are embracing co-ops because as an owner/customer/members they are valued and they can prosper.

“Education is not nearly as costly as the conflicts and failures incurred because of lack of understanding of the co-op business model. High-performing leaders know the importance of equipping directors, employees and management with the knowledge to understand their respective roles and therefore, develop and lead their cooperative with a unified approach.” Rod Kelsay, Executive Director, MACC